What Is Asmedia 106x Sata Host Controller Driver Windows 10

Hello,
I have the Maximus V Formual which has the Intel Z77 chipset. I just did a clean install of Windows 10 64Bit.
Sadly I did NOT find much drivers on Asus website, in particular the SATA drivers for the Intel SATA Controller. In device manager I have listed under IDE ATA/ATAP Controllers category the following 3 entries: Standard SATA AHCI Controller.
Without the proper driver, performance and functionality is limited, correct?
Any suggestions where I can download the Intel SATA Driver for Windows 10?
Thank you
Moises Moraga

Aug 16, 2017 - Asmedia 106x SATA Controller Driver 3.2.1.0 for Windows 10 64-bit. The package provides the installation files for Asmedia 106x SATA Controller Driver version 3.2.1.0.

Asmedia 106x latest

Asmedia Sata Drivers Windows 10

I have been roped into fixing this issue for my dad who's computer was stuck in a bootloop, blue screening over and over.
I initially recovered the whole image from backups but it keeps happening. Investigating further it seems to happen when windows update tries to install 'ASMedia Technology Inc - USB - 8/29/2016 12:00:00 AM - 1.16.38.1.'
I have tried hiding the update with the wushowhide tool, and checked that it has registered as hidden, but it still nags the following on the Update status in the settings menu.
'Updates are available
-ASMedia Technology Inc -USB - 8/29/2016 12:00:00 AM - 1.16.38.1.
We need to start a separate installation to complete this update.Select Install to start. If you can't see the task window, minimise this window or check the taskbar.
Updates are ready to be installed
[Install Now]'
Can someone suggest how to fix this please. It has become even more important recently as the backup image of the drive is no longer available after the drive it was on failing.
*The bootloop happens prior to being able to get into any sort of safe mode. I cant even choose my ubuntu partition. It happens when the blue window with rotating **** splash screen appears. The only thing that can postpone this is going into the bios or pressing a key to choose a different boot media (usually a pen drive with acronis true image recovery on at the moment :-| ) No other hotkeys lead to anything but the blue screen.